London-based auctioneer Chiswick Auctions is in the process of a complete overhaul of its wine and spirits arm, aiming to attract high-end consumers alongside the more traditional wine collectors.
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London may be the wine capital of the world, with arguably the best selection of wines available to buy in every bar, restaurant, shop and supermarket, up and down the country, yet the majority of staff that work in these places know little or nothing about what they're supposed to be selling.
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I love Riesling. I'll always buy it in the supermarket, I will always look out for it in restaurants and I'll always seek it out wherever I go.
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Perception is everything in the battle of the elite drinks purveyors, so it's about time we factored "cool" into wine's appeal, says Christopher Cooper
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Christopher Cooper has worked in the restaurant scene for over a decade, but it all prepared him to launch his own drinks start-up. Here are some of the lessons he learned along the way.
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